[ad_1]
How Trump made historic gains among Latino voters
Florida International University politics professor Eduardo Gamarra joined ‘America’s Newsroom’ to discuss how Donald Trump was able to bolster his support from Latino voters in the 2024 presidential election.
NEWYou can now listen to Fox News articles!
Ahead of the 2026 midterms, Televisa Univision President Ignacio Meyer is calling for a revamping of political priorities with the key Latino voting bloc, “a sleeping giant that is no longer sleeping.”
“Hispanic voters are largely sophisticated, are largely independent, and they want to be swayed by issues,” Meyer told Axios publisher Nicholas Johnston on Saturday at a SXSW event in Texas, urging both major political parties to “look at how they’re speaking to Hispanic voters.”
“They do not want to be spoken to about partisan politics.”
With the 2026 midterms prepped to set the table for the U.S., Congress and the White House, Meyer added the Latino vote is “largely up for grabs” and there is a “big disconnect” with it.
DEMOCRATS HAD MAJOR ELECTION VICTORIES IN 2025, BUT WINS DON’T ERASE PARTY’S CRITICAL WEAKNESSES
Univision President Ignacio Meyer is warning both Republicans and Democrats to reach Hispanic voters in “their language” before the 2026 midterms. (Mireya Acierto/Getty Images)
“The Hispanic population has been called the great sleeping giant,” he added. “It’s no secret that it’s no longer sleeping. They’re awake. They’re influential, the largest growing demographic in the United States across culture, sports, news, any one of the segments.”
President Donald Trump’s border security and legal immigration policies are a lot more popular with Latino voters than Democrats might have imagined. Trump won more than 48% of the vote in his sweeping 2024 presidential election, winning all of the key battleground states.
Meyer pointed to the recent Texas primaries, saying addressing Hispanic voters in their language is key, urging spending early and often…
[ad_2]
