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Leading members of President Donald Trump’s political team met Wednesday behind closed doors with House Republicans to offer what’s being described as a “clear and simple” message to sell the GOP’s sweeping domestic policy package to Americans.
The sales pitch, from top Trump pollster Tony Fabrizio, senior Trump political aide James Blair, and White House press secretary Karoline Leavitt, is part of an ongoing effort by the president and his team to rebrand the massive tax cuts and spending measure, which polls indicate isn’t popular with Americans.
“The best marketer out there is our president,” National Republican Congressional Committee (NRCC) chair Rep. Richard Hudson of North Carolina told Fox News’ Aishah Hasnie following the meeting.
Hudson noted that Trump “used the name One Big Beautiful Bill to help get it passed. And now, to try and explain to the American people, he’s suggesting we call it the Working Families Tax Cut, which is exactly what it is. It’s a big component of it.”
VP VANCE TRUMP’S ‘TRAVELING SALESMAN’ FOR BIG BEAUTIFUL BILL
President Donald Trump signs sweeping spending and tax legislation, known as the One Big Beautiful Bill Act, during a picnic with military families to mark Independence Day, at the White House in Washington, D.C., on July 4, 2025. (Reuters/Ken Cedeno)
But the Democratic Congressional Campaign Committee (DCCC) argued that “the so-called rebrand of the Big, Ugly Law is an admission that the GOP’s signature legislative ‘achievement’ is a toxic failure.”
“Only Republicans seem surprised that ripping away health care and gutting rural hospitals just to hand billionaires a massive tax break is completely out of step with what the American people want,” DCCC spokesperson Justin Chermol claimed in a statement to Fox News Digital.
The package narrowly passed through the Republican-controlled Congress earlier this summer, nearly entirely along party lines, and Trump signed it…
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