The Senate Democrat campaign arm announced a new effort to reach Black voters on Wednesday as Vice President Kamala Harris, who leads the ticket, is struggling to match President Biden’s margin with the demographic.
The Democratic Senatorial Campaign Committee (DSCC) is advertising in local Black media outlets across seven states with pivotal Senate races, including Michigan, Ohio, Pennsylvania, Wisconsin, Maryland, Texas and Florida.
The ads will focus on emphasizing the importance of participating in the upcoming elections, as fears of declining enthusiasm among Black voters are returning.
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Vice President Kamala Harris is short of President Biden’s 2020 margin with Black voters. (Istock)
“Our vote. Our power. Make your voice heard, make your plan to vote. IWillVote.com,” the ad said.
It is running, starting on Wednesday, in publications such as the Florida Star, the Baltimore Times/Annapolis Times, the Michigan Chronicle, the Call & Post in Ohio, the West Philly Journal, Houston Style Magazine, Dallas Weekly and the Milwaukee Community Journal.
“Black voters have the power to shape the outcome of the 2024 election and will play a critical role in defending Democrats’ Senate majority that is fighting for the values, priorities and issues that matter most for Black Americans. This campaign will build on Senate Democrats’ efforts to meet Black voters wherever they are and ensure that every voter has the information they need to make their plan to vote and make their voice heard in the 2024 Senate election,” DSCC Deputy Executive Director Jessica Knight Henry said in a statement.
The Democrats’ effort to shore up Black voter turnout and support in crucial Senate races comes as recent polling indicates former President Donald Trump is making gains with Black men, who are traditionally some of the Democratic Party’s most reliable supporters.
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