Joel Embiid, Devin Booker, Stephen Curry among players with memorable campaigns

If you’re curious how a Venn diagram might look of the 2022 NBA All-Star Game, Kendall Jenner and K-pop, then you’ve come to the right place.

NBA All-Star Weekend is here. The league’s midseason showcase will see some of the biggest stars meeting in Cleveland to play for bragging rights and to benefit multiple charities.

But before captains LeBron James and Kevin Durant picked their squads, several All-Stars were supported by social media campaigns to help ensure their spot on the roster. These posts targeted fans, who accounted for 50% of the final All-Star vote that determined the starters.

Phoenix Suns star Devin Booker is among the several players who received a social media-charged boost. On Jan. 7, the 25-year-old guard received a loving endorsement from Jenner, whom he began dating in 2020. She took to Twitter, where she asked her 31.8 million followers to vote for Booker.

A host of teams and superstars looked to improve their favorite players’ shot at making the roster. Here are some of the memorable efforts:

Trae Young

Young was selected eighth overall in the All-Star draft by Team Durant. Atlanta’s creative campaign included a “SpongeBob Squarepants” meme reference and parody of “Who Wants to be a Millionaire.”

⭐ 1 RT = 1 @TheTraeYoung VOTE for #NBAAllStar ⭐ pic.twitter.com/hhoSWeh8J6

— Atlanta Hawks (@ATLHawks) January 11, 2022

The correct answer is D ☑️

RT to vote @TheTraeYoung to #NBAAllStar ⭐️ pic.twitter.com/xOsXe8wHsu

— Atlanta Hawks (@ATLHawks) January 11, 2022

Kyrie Irving, Kevin Durant, James Harden

The Nets came up with their own version of “Wordle,” the daily word puzzle that has become quite popular among online users.

Everyone’s sharing their Wordles, so RT this one to send James Harden to the All-Star Game.@JHarden13 x #NBAAllStar pic.twitter.com/fCqKHk8eP4

— Brooklyn Nets (@BrooklynNets) January 22, 2022