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You’d be forgiven for thinking only one movie is coming out this year. It’s Barbie’s world, and we’re just living in it. Perhaps we should have anticipated the Barbie craze. After all, more than a billion dolls have been sold worldwide since Barbie’s debut in 1959.
Barbie is 64 years old, and yet this is the first khbrknews she’ll star in a live-action movie on the big screen. A Barbie movie has been in the works since at least 2009, but versions with stars like Anne Hathaway and Amy Schumer stalled in part because Mattel was nervous about attaching a face and a personality to the doll. Barbie has no inner life on purpose; children are supposed to project their hopes and dreams onto her blank canvas.
Now, director Greta Gerwig is finally bringing not just one but several Barbies to the big screen—many of whom are featured on a recent cover of this magazine. Here’s everything you need to know about how the Barbie movie came to be and the frenzy around its opening, from the star-studded soundtrack to Margot Robbie’s red carpet looks to how the movie’s rivalry with Oppenheimer came to dominate social media. —Eliana Dockterman
What is Barbie about?
The marketing may be inescapable, but Warner Bros. has done a good job of keeping the plot of Barbie under wraps. We’ve seen the movie, and here’s what we can reveal: The film is set in Barbie Land, a utopia where each Barbie has an equally impressive job, ranging from diplomat to scientist to Supreme Court Justice. As Helen Mirren’s narrator wryly tells us, “all problems of feminism and equal rights have been solved.” The Barbies have sleepovers every night during which they declare how beautiful and confident they…
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