Apple facing longest slump in 20 years as competition, regulations,


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In 2007, Apple was credited with revolutionising the landscape for communications when it launched the first iPhone – a mobile phone that could play music and access the internet.

The product laid the foundation for 17 years of smartphones and propelled Apple to become the world’s first company to reach a valuation of more than $3tn (£2.3tn) last year.

In recent months, its fortunes have taken a turn.

Image:
Customers photograph themselves with the new Apple iPhone 15 in London in September

Read more Apple stories from Sky News:
Apple begins pay-outs over ‘slowed-down’ iPhones
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The company has faced pressure from rising competition and regulations, the cost of living squeeze and a spate of legal challenges leaving it on the brink of its longest slump in over two decades.

At the start of the year, Wall Street analysts delivered a second downgrade to Apple’s stock, leaving investors worried about the year ahead.

Earlier this week, Apple began making $500m (£391m) in payments to customers in a long-running class action lawsuit over claims it deliberately slowed down certain iPhones in the US.

On Friday, it was dealt yet another blow by the US customs office, which delivered its verdict that Apple did not do enough to overcome a patent challenge affecting sales of its latest Apple Watch.


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