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Artificial intelligence protections for performers could be implemented for the first time, as union negotiations to establish a framework progress.
Last month, Equity members voted overwhelmingly to refuse digital scanning on set.
With a turnout of over 75%, over 99% of those who voted said they would be prepared to refuse a set scan.
Digital scanning is a process through which an actor’s likeness is captured for future use. There have been growing concerns among actors that their work, voice and likeness are being used without their explicit consent, with Equity pushing for transparency of terms, and fair remuneration for usage via an enforced industry standard.
Equity says it has now received an offer with “new wording” concerning AI protections from the Producers Alliance for Cinema and Television (PACT), which showed “improvements”.
The two unions agreed to enter a further period of negotiations “in good faith” on Tuesday.
Actors are concerned that their likeness could be used by AI. Pic: Equity
Equity general secretary Paul W Fleming said: “Equity members should be in no doubt that it is their support and determination to secure AI protections which led to this improved offer.
“Last month’s ballot result showed that an overwhelming majority of performers are prepared to refuse scanning on set, and that focused the minds of producers leading to this improved offer.
“It doesn’t cover everything we’ve asked for, and the coming weeks will be instrumental in securing the protections performers need in the age of AI and scanning on set.”
Equity said PACT had met its…
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