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Changing in cost but seemingly never in popularity, the Freddo chocolate bar has become a health check for the UK economy.
When he created the confectionary almost a century ago in Australia, British teenager Harry Melbourne couldn’t have foreseen he was also crafting a barometer for the cost of living.
But that’s the function of the once-10p chocolate frog in some corners of the internet, where memes track how its price has risen – up to as high as £1 this year – and how fans feel about it.
Harry’s own daughter shares their fury. In childhood she would wait for her father to come home with boxes of Freddos, but she now has vowed never to buy one again.
“Dad was disgusted with how small it is now and how much they charge for it,” Leonie Wadin, 74, told Money from her home in Melbourne.
“He’d roll over in his grave if he could see it now; he’d be disgusted. It was a penny chocolate.
“Since Dad died, I haven’t bought a Freddo.”
The origin story
As much as the modern Freddo would upset her father, Leonie said he “never knew” its appeal had reached his…
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