Notifications from Facebook and Instagram have been pinging to users’ phones, asking if they want to pay £3.99 a month for their platforms – or continue to use them for free.
So what are you paying for? Essentially, it’s to get rid of personalised ads.
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We knew the subscription was coming after Meta, the owner of Facebook and Instagram, announced it in September.
But if you’ve also just received a notification, here’s what you need to know when deciding whether to pay…
How much is it?
Subscribers who use the Facebook or Instagram app will pay £3.99 a month to remove ads, while those who use the web version will pay £2.99.
Meta said the app was more expensive due to fees charged by Apple and Google through their purchasing policies.
These charges apply per account. Additional accounts are charged a £2 per month for web and £3 a month for app.
This is one of the notifications that pop up when you log in
Who is getting the notifications?
Meta said it was notifying UK users over the age of 18 that they had the option to go ad-free.
You get the notification when logging into your account or opening the app.
It will be dismissible at first to give you time to think about your decision, but will then require you to select an option before continuing.
This popped up on Facebook when we tried to log in
What happens if you don’t subscribe?
If you decide not to sign up, you will continue to see personalised ads.
You will still have the option to set your ad preferences in the settings, which allows you to influence the adverts you see and the data that’s used to choose the ads that appear.
Meta has made it clear it does not sell your…
