As Dragons Den comes to a close for another series we’ve looked back at some of the most successful products and pitches over the years.
From an umbrella vending machine to a device that can boil an egg mess-free without water, the dragons have seen it all much more.
With the popular show now entering its 18th series, we’ve looked back to past seasons to see which products have gained the most success.
Some of these items have become so popular that you might have forgotten their humble beginnings and the pitches behind them.
Levi Roots Reggae Reggae Sauce
This spicy BBQ sauce was pitched by now household name Levi Roots and was invested by Peter Jones and Richard Farleigh.
Currently, the Reggae Reggae company is worth £30 million and has become a staple in supermarkets across the country.
Roots have not just stopped at sauces, with and an album, BBC cooking show, cookbooks, Caribbean-inspired food festival, and plans to launch a chain of restaurants, the entrepreneur has found the most success from the Den.
The much-loved product can be found in a number of stores including Morrisons, Asda, Tesco, and many more.
Chocbox
Created by Peter Moule, the Chocbox is an aplastic cable device that allows you to store electrical wires safely.
Pitched back in 2007, dragons Duncan Bannatyne and James Caan invested £150,000 with a 36% stake.
Three months after the pitch the product made its first million and has since made over £25 million in global sales and ships to 152 countries.
The ChocBox can be brought from Screwfix, toolstation, Wickes, and other retailers.
Magic Whiteboard
With an original investment of £100,000 from Deborah Meaden and Theo Paphitis, this portable whiteboard roll became a smash hit.
The Magic Whiteboard was created by husband and…
Source : times
