Kitchen roll is a household staple that most of us use everyday, whether it’s mopping up spills, wiping surfaces or storing food.
But knowing whether you are getting the most for your money can be tricky.
Over the past week we’ve tried 19 rolls, putting the big name brands up against the supermarket basics to see how they performed.
Our testers spilled 1/4 cup of a black coffee on a kitchen worktop and measured how many sheets it took to get it squeaky clean.
The headline
While the premium brands performed significantly better in the test, you get better value for money from the cheapest supermarket essentials rolls. These require significantly more sheets, but it’s offset by the lower price. Of course, if you see the more expensive brands on offer, this might change the equation.
Best kitchen roll (least sheets needed)
Easily the most efficient roll was Regina, with only three sheets required (and two did an adequate job).
This is among the most expensive options at £4.74 for two rolls of “supersized sheets”, or 3.4p a sheet.
The total cost of cleaning up was a significant 10.2p.
Worst kitchen roll (most sheets needed)
At the bottom of the table was Morrisons Savers roll, with seven of its 240 sheets needed to clean it up.
This costs 0.49p a sheet, making the total cost of cleaning up 3.43p – much less than the test winner, but not the cheapest.
Most expensive to clean up the mess
It cost us 13.1p to clean up the mess with arguably the best-known brand in this experiment, Plenty. We needed five sheets at 2.62p a sheet.
Cheapest to clean up the mess
The cheapest rolls to clean up the spillage were Lidl, Asda and Sainsbury’s essential ranges – as well as Buffalo – which all cost 2.94p to soak up the coffee.
One other thing to note
Check our full results to decide which offers the best value – but the test threw up some other interesting results.
For example, the coffee test showed little difference between…

