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In the final days of President-elect Donald Trump’s 2024 campaign, he honed in on a culture war issue that may have locked in more swing votes and with it the election, a conservative activist instrumental in the ad campaign argues.
“Kamala is for they/them, President Trump is for you,” the narrator of Trump’s advertisement said.
The ad, which focused on men in women’s sports and Vice President Kamala Harris’ track record of ushering in sex change procedures for incarcerated people in California, was in part due to the influence of American Principles Project’s president, Terry Schilling, who began pushing out these ads in 2019.
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Harris and Trump. (Bill Pugliano/Getty Images)
Schilling said back then, the issue was “too premature” to make waves in the conservative movement. But over the course of the Biden-Harris administration, as the gender ideology wars began to make it into the mainstream spotlight, Schilling believed it would be a winning issue for conservatives.
The American Principles Project spent tens of millions on ads highlighting the transgender issue in states across the country, and Schilling went to Mar-a-Lago a few months ago to personally encourage Trump to lean in on the opportunity.
“The cue of giving sex change procedures to inmates is so radical, it’s so extreme, and it’s one of those issues that touches on not just the culture war, but the economy, too,” Schilling told Fox News Digital.
“You have a lot of families that are hurting, they’re struggling to put food on the table,” Schilling said. “They’re struggling to be able to afford to send their kids to a decent school where they can learn to read and write properly, and they’re scrapping all their pains together, and then they see that their government is paying to give people that committed very serious crimes that are in federal prisons, sex change procedures that cost hundreds of thousands of…
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