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The Department of Homeland Security debuted a fleet of newly branded Immigration and Customs Enforcement vehicles Thursday, one of the most visible public displays in the agency’s history.
“We will have our country back,” DHS’s official X post says.
The high-profile launch, captured in a professionally produced rollout video on DHS’s X account, comes as the federal government intensifies law enforcement operations in Washington, D.C., under President Donald Trump’s recent crime crackdown.
The agency has traditionally been more discreet in its policing, with agents dressed in plain street clothes to conduct enforcement.
OVER 100K AMERICANS RUSH TO JOIN TRUMP’S MASSIVE ICE HIRING SPREE NATIONWIDE, DHS SAYS
Two ICE-branded vehicles parked side by side in front of the U.S. Capitol. The DHS rollout was announced via X Thursday. (@DHSgov via X)
The video, viewed nearly 200,000 times within hours, features close-up shots of the new fleet as it travels through the nation’s capital, passing landmarks, including the Lincoln Memorial, the Capitol and the White House.
Dark navy SUVs and pickup trucks are outfitted with red and gold striping, large gold “ICE” lettering on the sides, and the slogan “Defend the Homeland.” On the rear, a gold-embossed “President Donald J. Trump” is prominently displayed.
The rap track “TOES” by DaBaby is featured prominently in the background, including the lyric, “My heart so cold I think I’m done with ice (Uh, brr).” The video was shared via X with a recruitment link to JOIN.ICE.GOV.
TRUMP ADMIN UNLEASHES CRUCIAL RECRUITMENT CAMPAIGN WITH MASSIVE BONUSES TO BOLSTER ICE RANKS
A newly branded Immigration and Customs Enforcement GMC SUV is parked near the Lincoln Memorial in Washington Thursday, Aug. 14, 2025. (@DHSgov via X)
According to ICE’s recruitment website, new officers are offered competitive salaries, paid federal holidays and a full federal benefits package that includes health,…
