Agriculture Secretary Brooke Rollins, joins 'The Faulkner Focus' to discuss President Donald Trump's MAHA movement. Rollins highlights the shift in policy towards real food, advocating for dietary reforms and a food supply overhaul to eliminate harmful additives. She explains new SNAP restrictions and agricultural support, aiming to combat food deserts and improve child fitness.
FIRST ON FOX — The Trump administration announced on Friday that 10 additional companies will put a "Product of USA" label on their meat and poultry products that originate from farms and ranches in the United States.
This push began earlier this year as a U.S. Department of Agriculture (USDA) initiative aimed at making it easier for consumers to know whether they are supporting American meat producers at the grocery store.
"President Trump has made it clear that when American families buy American products, they should know exactly what they’re getting," Secretary of Agriculture Brooke Rollins said in a statement first obtained by Fox News Digital. "The Product of USA label gives consumers confidence that the meat, poultry, and egg products they purchase come from animals born, raised, harvested, and processed right here in the United States."
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Secretary of Agriculture Brooke Rollins speaks with guests outside the White House in Washington, D.C., on July 3, 2026. (Aaron Schwartz/Bloomberg via Getty Images)
The USDA finalized the updated standard of what qualifies as American meat in 2024, marking a shift from past labeling rules that critics said allowed some imported meat to say it was U.S.-made as long as it was merely processed domestically.
Rollins added that as more companies adopt the voluntary label, independent ranchers, family farmers, and small- and mid-sized meat processors will begin to reap the benefits.
