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Influential TikTok stars are to help the government highlight the risks of travelling abroad for cosmetic procedures.
A new campaign will explain how hair transplants and dental treatments can go wrong overseas, so Britons can make “more informed choices before they go under the knife”.
Videos featuring well-known medical influencers such as Midwife Marley and Doc Tally are planned, with clips urging patients to speak to British doctors first.
Other top tips include avoiding package holidays that include procedures, checking a surgeon’s credentials and how their clinic is regulated, and understanding aftercare.
These influencers have tens of thousands of followers, and may manage to reach those who are less likely to see government warnings in newspapers and on TV.
It forms part of wider efforts to crack down on “cowboy” cosmetic procedures, amid warnings that medical complications can be life-changing or even fatal.
Last month, Sky’s Katie Barnfield spoke to one woman who was left unable to swallow after developing botulism that was linked to an unlicenced anti-wrinkle injection.
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