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Whitney Wolfe Herd changed the dating landscape forever. After co-founding the extremely popular dating app Tinder, she developed her own dating app, Bumble, which came with a crucial difference: Women had to make the first move, allowing them to take control of the online dating experience.
Swiped, directed by Rachel Lee Goldenberg, charts Wolfe Herd’s journey over a decade. The story begins with her position as co-founder at Tinder, followed by the brutal falling-out at the company that led to a highly-publicized lawsuit, which in turn led to a media storm painting her as a liar and opportunist. But Wolfe Herd emerged on the other side of harassment and threats to found Bumble, and at 31 became the youngest woman to take a company public and the youngest self-made billionaire. Ahead of the film’s world premiere at the Toronto International Film Festival, Goldenberg and star Lily James sat down to discuss bringing her story to the screen. “Her trajectory was inspirational, and so cinematic to me. She takes some of the most difficult, painful moments in her life and forges them into this big success,” says Goldenberg.
James, who plays Wolfe Herd, was drawn to how the entrepreneur navigated such a challenging industry. “I couldn’t believe that I didn’t know her story,” she says. “The fact that Whitney was so pivotal in the inception of not one but two of these apps, and then learning about her story and her journey as a woman in a male-dominated industry—which the tech world notoriously is—I wanted to be a part of sharing that.”
Making a film about Wolfe Herd, without Wolfe Herd
Though Goldenberg and James (who also produced the movie) were excited to tackle Wolfe Herd’s story, making a film would be complicated by the fact that their subject was unable to participate because of the conditions of her NDA as a result of her lawsuit against Tinder.
“It was a huge responsibility for me to take on this…
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