Earlier this month, two Indian writers published an ode to their Prime Minister, Narendra Modi. Written in lyric form and titled “Forever In Our Hearts,” it recounts his achievements while singing his praises in highly effusive language. “With courage and wisdom/you show citizens the way,” it gushes. “Oh Modi, oh Modi/their hopes never sway/A people’s beacon, in whom they see light/Oh Modi, oh Modi, guiding day and night.”
Such reverence captures the essence of Modi’s popularity. Many simply respect him; many others seemingly worship him. He’s beloved by a large majority of the country, as evidenced by an approval rating that climbed to a new high of 75% earlier this year. Victory in the upcoming general elections—which begins Friday and runs through June 1—is widely expected.
There’s much that explains Modi’s popularity. That includes his personality (supporters view him as incorruptible), leadership and communication styles, and his policy achievements at home and abroad—not to mention a weak opposition and the massive BJP machine behind him. Above all, and perhaps most worryingly, he’s won over millions for his government’s aggressive Hindu nationalism. That includes laws and policies that discriminate against Muslims (such as denying fast-track citizenship to Muslim refugees from neighboring nations, restricting or banning beef in some states, and expunging mentions of Muslim history from school textbooks). Some of Modi’s party colleagues and supporters have resorted to hate speech, and the country has seen pronounced and rising numbers of attacks on religious minorities. Modi supporters have also propagated conspiracy theories against Muslims (including the “love jihad” that baselessly claims that Muslim men court Hindu women to force them to convert). This has all played out against shrinking space for dissent, with crackdowns on media and broader civil society.
Not all of this is unprecedented. Pre-Modi, India…

