Sonny Ngatai uses TikTok to teach the language of New Zealand’s indigenous Māori people

Thanks to Sonny Ngatai, almost 115,000 TikTok users know how to sign off their emails in te reo Māori, the language of New Zealand’s indigenous Māori people. A further 178,000 people now know how to correctly pronounce ‘Paraparaumu’. Sonny is part of a growing community that has been using social media to elevate the Māori language, which was at risk of total extinction for decades.