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The tweet was posted on February 9 this year and featured an embedded video clip from The Overlap football podcast, which showed the ex-footballer discussing which team might win the Premier League.
The Sky Bet logo appeared occasionally throughout the video and text at the end stated: “Brought to you by Sky Bet.”
But after an investigation, The Advertising Standards Authority (ASA) said it breached the advertising code as it included an individual who was likely to be of strong appeal to under-18s.
The second episode of Stick To Football is now live!
David Beckham joins us to talk about his new Netflix documentary, Manchester United and England and how Lionel Messi went to Inter Miami.
Have a watch/listen if you like https://t.co/9uedyttU8R pic.twitter.com/iJGIROkqYJ
— Gary Neville (@GNev2) October 4, 2023
Contents
Sky Bet said The Overlap podcast was ‘distinctly adult in tone’
The ASA said the UK Code of Broadcast Advertising guidance classed retired footballers who had moved into punditry as likely to be of “moderate risk” of strong appeal to under-18s, and stated that they would be assessed on the basis of their media profile.
Sky Bet said they “firmly believed” that Neville did not hold strong appeal to under-18s, while The Overlap, a YouTube series sponsored by Sky Bet and produced by Neville, was “distinctly adult in tone and did not feature any content of a childish nature.”
They acknowledged that Neville was well known for his time at Premier League club Manchester United, where he was one of the ‘Class of 92’.
However, they pointed out this was more than 30 years ago and more than a decade before today’s 18-year-olds were born.
They also claimed his professional playing career ended in 2011, when today’s 18-year-olds would have been five or six years old.
The ASA found Gary Neville had 135,000 followers under 18 on Instagram and X
The…
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