Like Maxie Kaan-Lilly, a 30-year-old South Florida real estate agent and model. Her Rolls-Royce Dawn is her only car and she takes it everywhere, she said.
“It’s my ride-or-die,” she said of her white convertible.
Dawn prices start at over $350,000, before any options, and Kaan-Lilly considers her car both a mark of success and a tool for business, she said. Clients are impressed when she picks them up at the airport and drives them to tour a property in the comfort and opulence of a Rolls-Royce, she added.
“Rolls-Royce is the epitome of success,” she said, “so when I got to that point in my career I decided it’s an investment I wanted to make because it’s an investment in yourself, really.”
Few other car brands have an average buyer age as low as Rolls-Royce’s. Rolls-Royce is owned by BMW, which also owns the British brand Mini. The average age of a Mini buyer in the US is 52, according to BMW, and about 55 for the BMW brand itself.
Data collected by the consulting firm IHS Markit during the third quarter of 2021 shows that Rolls-Royce had a higher percentage of buyers under age 45 than many other luxury and exotic brands, including Mercedes-Benz, Audi, Lexus, and even Lamborghini.
The reason may come down, in large part, to an age gap between the rich and the super rich. People in Rolls-Royce’s target market — people with enough money to spend a third to a over half…
Source : cnn
