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Reform UK is on the march.
Following a barnstorming performance in this year’s local elections, they are now the most successful political party on TikTok, engaging younger audiences.
But most of their 400,000 followers are men.
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I was at the local elections launch for Reform in March, looking around for any young women to interview who had come to support the party at its most ambitious rally yet, and I was struggling.
A woman wearing a “let’s save Britain” hat walked by, and I asked her to help me.
“Now you say it, there are more men here,” she said. But she wasn’t worried, adding: “We’ll get the women in.”
And that probably best sums up Reform’s strategy.
When Nigel Farage threw his hat into the ring to become an MP for Reform, midway through the general election campaign, they weren’t really thinking about the diversity of their base.
As a result, they attracted a very specific politician. Fewer than 20% of general election candidates for Reform were women, and the five men elected were all white with a median age of 60.
Polling shows that best, too.
According to YouGov’s survey from June 2025, a year on from the election, young women are one of Reform UK’s weakest groups, with just 7% supporting Farage’s party – half the rate of men in the same age group. The highest support comes from older men, with a considerable amount of over-65s backing Reform – almost 40%.
But the party hoped to change all that at the local elections.
Sarah Pochin became Reform UK’s first woman MP in May. Pic: PA
Time to go pro
It was the closing act of Reform’s September conference and Farage had his most serious rallying cry: it was time for the party to “professionalise”.
In an interview with me…
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