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A close adviser to Prince William has told Sky News William “does care deeply about tradition” but his Earthshot Prize shows he’s not afraid to modernise to make sure his work “makes sense” for the generation he will serve.
Marking a month to go until the fifth Earthshot Prize awards takes place in Rio de Janeiro in Brazil, Jason Knauf, the new chief executive, says it shows “the sort of leader that Prince William wants to be, both now and in the future” but also the huge impact his influence can have on issues like the climate crisis.
Mr Knauf has become a close confidante of the Prince, having worked with him for ten years, and being there right at the beginning of the Earthshot journey, “when this thing was percolating, and he really pushed us to make it something special”.
But after discussions this week about the “change” William wants to make when he’s monarch, Mr Knauf told us the Prince doesn’t want to just shake things up for the sake of it.
“He does care deeply about tradition, about his family’s legacy of service, and I think Earthshot is a really good example of how you’re going to see that maintained in the future, but done in a way that makes sense for the time”, he said, adding: “That’s what his grandmother did.
“That’s what his father’s been doing. Updating the tradition for the generation that they serve”.
Explaining how in the early days they looked closely at other examples of past royal prizes or initiatives, such as the Duke of Edinburgh Award, for inspiration, Mr Knauf said: “You know, we didn’t just create this thing in a vacuum. It was about what kind of difference could his leadership make?
“And one of the things about the royal family for generations, has been recognising the work of others.
“You know, whether…
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