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Ofcom has launched a formal investigation into X’s AI tool, Grok, over it being used to create sexualised imagery of women and children.
The media watchdog said it contacted the social media platform on Monday last week and set a firm deadline of last Friday to “explain what steps it has taken to comply with its duties to protect its users in the UK”.
The company replied by the deadline, and Ofcom has since carried out an “expedited assessment of available evidence as a matter of urgency”.
It added the formal investigation will look into whether X, owned by tech titan Elon Musk, has “failed to comply with its legal obligations under the Online Safety Act”.
The regulator said: “There have been deeply concerning reports of the Grok AI chatbot account on X being used to create and share undressed images of people – which may amount to intimate image abuse or pornography – and sexualised images of children that may amount to child sexual abuse material.”
The investigation has been welcomed by Technology Secretary Liz Kendall, who will give further detail on the government’s response in the Commons later on Monday.
Ms Kendall said: “It is vital that Ofcom complete this investigation swiftly because the public – and most importantly the victims – will not accept any delay.
“The content created and shared using Grok in recent days has been deeply disturbing.”
Downing Street suggested the government was open to ending its use of X if the platform did not act on concerns about its AI chatbot, adding that “all options are on the table”.
Asked whether the government would leave X, the prime minister’s official spokesman said: “Our focus today and over the last week has been fully on protecting children and ensuring this vile content is taken down immediately.”
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