Netflix is exploring AI-powered discovery, search, advertising, and creation tools, most recently with its acquisition of Ben Affleck’s InterPositive. In your view, what are the biggest opportunities for AI to drive growth?
You hit the three areas that we’re investing in. And I’d also say, just to check it off, we’re going to do what I think every company is going to do, which is seek productivity enhancements in those other areas.
On the content creation side, we did complete this acquisition of InterPositive. And what we love about this is that it’s very consistent with our thesis around how we’re going to use these technologies to support creators. It’s not about some person sitting there with a prompt and saying, “Give me an amazing two-hour movie that’s going to wow people.” It just doesn’t work that way. We don’t see that as being a reality. But this is actually embedded in the process. You have creators, directors, shooting [in the traditional sense]…and then that comes into the model and starts to build a very title-specific set of tools and models that you can then start to do interesting things with, like transform existing shots. Maybe you want to change the color of the shirt that I’m wearing, or you want to remove wires from the scene. But it also allows you to do things like, if we were shooting this conversation in a multi-camera shot and we didn’t get an angle that we wanted, we can actually, based on all the material that we have, generate that shot—but the fidelity and the accuracy and how that shot gets generated is consistent with the creative elements of it.
