[ad_1]
Food giant Mars has announced it is buying snacks and cereal company Kellanova in a deal worth $36bn (£28bn).
The mega-merger will unite brands such as Mars chocolate bars, Snickers, and M&M’s, along with pet food ranges such as Whiskas, with products such as Pop-Tarts, Pringles, and a host of household-name cereals.
It is thought to be the biggest corporate takeover to be announced this year.
The companies hope the move will allow their brands to be sold even more widely around the world.
Kellanova’s chief executive Steve Cahillane told CNBC: “They [Mars] have a huge China business, we have a very small [one]… Imagine the Pringles that we can sell in China.
“Think about our Africa business, where we have a big business and they have a small business. How many M&M’s and Twix [bars] can we sell in Africa?”
He added: “The complementary nature really supported the industrial logic [of the deal].”
It comes after Kellogg’s split into two companies – Kellanova and WK Kellogg Co – in October last year.
WK Kellogg Co was spun off to focus entirely on making cereals for the North American market, while Kellanova took over responsibility for products in the rest of the world, including the UK. It also continues to manufacture other food brands in the US.
Kellanova’s most famous cereals made for the UK market include Corn Flakes, Coco Pops, and Rice Krispies.
The packaged food industry has been grappling with stalled growth following years of price rises amid high inflation in many international markets.
However, Mars chief executive Poul Weihrauch said he was confident the merger would be a big success and help his firm to grow further.
He added: “This is a story about two iconic American businesses coming together… It’s really a perfect fit.”
Read more from business:
Inflation rises for first time in six months
‘Misleading’ Dragons’ Den star ads banned
US authorities…
[ad_2]
