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WinRed, the GOP online fundraising platform designed to compete with Democrats in the battle for small-dollar donations, is launching a resource center to help train its more than 4,000 Republican campaigns to raise money online.
The WinRed resource center is set to provide a hub with “actionable insights on foundational fundraising topics” for campaigns, including explainers, examples and templates on everything ranging from email copywriting to measuring and analyzing success.
REPUBLICANS EVOLVE PARTY’S DIGITAL FUNDRAISING GAME TARGETING SMALL DONORS
The resource center is described by WinRed as “the starting point for any campaign to build an online fundraising tool.”
“WinRed has gotten over 4,000 campaigns — no software product has ever gotten to that scale on the Republican side of the aisle before,” WinRed president Gerrit Lansing told Fox News. “We have discovered that so many state and local campaigns barely even have a website — and we needed to create this resource center to train people how to raise money online.”
He added: “They’re all signing up for WinRed, and they want to learn, so we’ve got to train them how to do it and provide those resources.”
WinRed says that because of its size, it has “unique insights into campaigns at the Federal, State and Local levels, and can see areas of underinvestment across the party infrastructure.”
An election worker helps a voter into a booth at a polling place located at the Museum of the American Revolution in Philadelphia, Tuesday, Nov. 2, 2021.
(AP Photo/Matt Rourke, File)
Small-dollar digital donations have become a focus of many Republican campaigns through the fundraising platform WinRed.
Digital fundraising is already positioning itself as a key space to rake in cash, with the electronic landscape giving campaigns a 21st century boost in reach and interactivity.
WINRED PULLS IN $146M FOR REPUBLICAN CANDIDATES IN THIRD QUARTER, PASSES $400M…
Source : foxnews
