Hailey Bieber faced criticism over the weekend after a TikTok video she made about “brownie glazed lips” was called out for appropriating a makeup technique favored by Latinas and Black and brown women since the ’90s.
In Bieber’s original video, which has gained 2.9 million views since she posted it on Aug. 23, the model wears brown lip liner with a clear glossy lip treatment from her beauty brand Rhode, captioning the post “ready for all the fall things including brownie glazed lips.”
The use of brown lip liner and clear gloss has long been favored by women with darker skin tones, and Bieber doesn’t claim to have invented the lip combo in the video—but her post led to an influx of primarily white TikTok users recreating the look on the platform and crediting Bieber as their inspiration. As the trend took off, critics derided the framing of a beauty technique long practiced by women of color as having been “started” by a white celebrity. The controversy reached a boiling point over the weekend, when the topic began to trend on Twitter. One video in particular, in which creator Victoria Lyn referred to the beauty trend as “Hailey Bieber’s go-to fall lip combo,” was cited multiple times by other creators arguing that branding the technique “brownie glazed lips” is problematic and meant to help sell Bieber’s cosmetics.
Read more: Cornrows and Cultural Appropriation: The Truth About Racial Identity Theft
Twitter users underscored the longevity of the beauty trend and how it was popular with women of color long before Bieber posted about it; they also pointed out how the racism inherent in beauty ideals means that Bieber is being celebrated for doing the same thing that women of color have been criticized for.
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Source : time
