January is one of the busiest months of the year for property sales, according to Rightmove – and with it currently being a buyer’s market, competition is heating up.
So, if you are looking to sell your home, when is the best time to make your listing live? And how can you make it stand out?
Interiors expert Liv Conlon has been running property staging business The Property Stagers for a decade, transforming thousands of homes for sale, including ones that have been on the market for years.
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When should you list it?
She told Money the best day to list your home on Rightmove was actually Boxing Day.
“We call it the Boxing Day bounce. Over the years, they have seen such a growth of people looking for homes after Christmas dinner,” the 26-year-old said.
“You’ll find anywhere between 10 and 15 million people looking for a house, but that number actually doubles on Boxing Day.
“We see a huge spike between 26 December all the way into January.”
She explained that people tend to go through a “life transition” at the end of the year, and Christmas can make them consider if their homes still meet all their needs.
If you’re going to make the Boxing Day bounce, what should you consider?
With Christmas been and gone by then, Liv said the photos shouldn’t include any festive decor.
“Don’t take photographs of the property with Christmas decorations. That’s kind of bringing people back when they moved on from Christmas,” she said.
“They are looking into the new year and that’s without decorations.”
However, she said that if you were looking to advertise your home before Christmas, trinkets can make it feel cosy and inviting.
“Buyers aren’t just looking at the property itself – they’re imagining it as their future home,” she added.
“Festive decor can create a warm, inviting atmosphere that appeals to buyers on an…
