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British retailers saw sales rise last month after a boost from Euro 2024 and summer discounting, official figures show, in a further sign of a growing economy.
The Office for National Statistics (ONS) said retail sales grew 0.5% last month, after contracting 0.9% in June.
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What went up what went and why
The increase was thanks to discounts in sports equipment shops and department stores as the Euros football tournament drove purchases, the ONS added.
High street retailers said sales of football shirts, electronics such as TVs and alcoholic drinks were all stronger during England’s journey to the Euros final.
Football also helped grocery sales recover though most other categories were slowed. There was a decline in footwear, clothing, and household goods purchases.
The dip in June buying was attributed to election uncertainty, poor weather, and low footfall. It was less steep than first thought, however, as the 0.9% contraction was revised up from 1.2%.
It was the 11th month in a row that clothes sales fell as the temperature rise of late July came late in the season.
But online sales grew and made up 27.8% of all sales, the highest percentage since the COVID-19 pandemic month of February 2022.
Why does it matter?
Retail sales figures are significant as household consumption, measured by the data, is the largest expenditure across the UK economy. They can also help track how consumers feel about their financial position and the economy more broadly.
The latest ONS release caps off a week of announcements which illustrated an economy…
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