[ad_1]
California Attorney General Rob Bonta is pushing for a change in Federal Trade Commission regulations that would require all U.S. companies to abide by California standards that govern when a company can advertise itself as “green.”
In a letter last week, Bonta and 15 other blue state AGs called on to FTC Chairwoman Lina Khan to adjust the agency’s Guides for the Use of Environmental Marketing Claims, or “Green Guides.” Bonta said making it harder for companies to call themselves “green” is a step that’s needed to “bolster consumer protection laws against advertising that overstates environmental benefits,” or “greenwashing.”
Bonta argued the FTC should follow California’s model as a “leader in reducing waste, enacting environmental laws with the highest standards, and protecting and preserving our precious natural resources.”
“FTC’s Green Guides must be updated and strengthened to better ensure individuals and businesses can base their consumer decisions on accurate information,” Bonta said in a statement.
SAN DIEGO UNDER FIRE FOR ‘FRUITLESS’ PLAN TO HOUSE HOMELESS IN 3 HOTELS AT NEARLY $400K PER ROOM
California Gov. Gavin Newsom (R) speaks as state Senator Anthony Portantino (L) (D-Burbank) and California Attorney General Rob Bonta (C) look on during a press conference on February 01, 2023 in Sacramento, California. ((Photo by Justin Sullivan/Getty Images))
“We are urging the federal government to go even further in developing strong standards to protect people from misleading information and to establish a stringent baseline for environmental marketing claims,” he said.
FORMER CALIFORNIA DEM LEADER TORCHES NEWSOM’S BID FOR FEDERAL FUNDING TO HOUSE HOMELESS: ‘POLITICAL ANIMAL’
Bonta says he wants to “expand the scope of the Green Guides to consider how the standards for each environmental marketing claim could be clarified and strengthened to better ensure they are supported by real environmental benefits.”
But Bonta’s action was criticized by a…
[ad_2]
