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President Joe Biden’s re-election campaign is hoping to leverage Donald Trump’s recent criminal conviction in a bid to sway voters, debuting a new television advertisement on Monday that calls the presumptive Republican presidential nominee “a convicted criminal who’s only out for himself.”
The ad, part of a $50 million investment that will air in battleground states in June, marks the Biden campaign’s first attempt using Trump’s legal woes in its advertising campaigns since the former President was convicted of falsifying business records to cover up an affair in his New York criminal trial last month.
“In the courtroom we see Donald Trump for who he is,” the ad’s narrator states as black-and-white photos of Trump in court appear on screen. “He’s been convicted of 34 felonies, found liable for sexual assault, and committed financial fraud.”
The ad concludes by casting the election as a stark choice “between a convicted criminal who’s only out for himself and a president who’s fighting for your family.” It’s a theme the Biden campaign is hoping to sear into the minds of voters ahead of the June 27 presidential debate, particularly as Biden’s approval ratings last week reached the lowest point in his presidency.
The ad marks a strategic shift for Biden, who had so far largely avoided direct attacks on Trump’s legal troubles. Biden’s campaign began engaging on the topic by holding a press conference outside Trump’s courtroom in the final days of the trial.
Read More: How Trump’s Life Will Change Now That He’s a Convicted Felon
Michael Tyler, communications director for the Biden campaign, described Trump in a statement on Monday as someone “who will do anything and harm anyone if it means more power and vengeance for Donald Trump.”
The ad rollout comes amidst a broader Democratic push to highlight Trump’s legal entanglements for voters, with some current and former members of Congress and state elected officials…
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