Analysis: Prince William’s next-level campaigning


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Prince William’s approach was on full display during a busy day of engagements in Dubai this week. He was drafted in by the British government to help promote Brand UK. The royals have long been seen as a unique selling point for the country, and while the family has had its trials and tribulations over the past year, it still exudes stability and strength compared with the chaotic politics of home.

What’s unique to William is how he’s handling his engagements around the core duties.

Climate is the issue that resonates most with the young people who will be his subjects one day, and he’s made it central to his agenda. Before arriving at Expo 2020 Dubai, he met Sheikh Khaled bin Mohamed Al Nahyan, son of the UAE’s de facto ruler, the crown prince of Abu Dhabi.

They planted new mangrove trees in a park that the local government says will capture more than four times as much carbon as an equivalent-sized rainforest. They also provide much needed habitat for wildlife and protect the coastline from flooding and erosion.

Then, taking center stage at the world expo, William issued a stark warning on the climate.

“This is the decisive decade. If we do nothing, by 2030 we will be speeding towards increasingly devastating planetary and humanitarian crises as a result of our changing climate,” the prince said.

It’s the type of message you might expect from a modern royal, using their platform to bring attention to a major public-interest issue. Where William is marking himself out and potentially connecting with the young is that he doesn’t stop there.

He went on to say: “If we act now, we will be on a path towards a repaired and regenerated planet that will flourish for generations to come.”

He pointed to his Earthshot Prize, which he described as a platform to “discover, showcase, accelerate, and scale ground-breaking solutions to repair our planet.”

We heard from two Earthshot finalists, who came up with a land-based coral farm for reef restoration and the largest living…

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Source : cnn


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