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Anti-woke crusader Robby Starbuck released a devastating video takedown of Cracker Barrel’s leadership, making the case that the restaurant’s logo and decor change are the culmination of a years-long campaign to cater to the far Left and abandon the values of its middle-America customer base.
Starbuck, who has brought major companies including John Deere, Target, and Harley-Davidson to heel by exposing their woke policies, described Cracker Barrel’s logo makeover as going from “old American nostalgia” to something “cold, dead, lifeless and modern” in a 15-minute video. He said that, while the Cracker Barrel brand is often associated with American tradition, the company is “infested with left-wing activists who are more interested in safe spaces, pronouns and virtue signaling than they are in their customers.”
In his video, Starbuck highlights Cracker Barrel’s support for LGBTQ+ organizations and events, such as Nashville Pride, River City Pride and the Human Rights Campaign (HRC).
Activist Robby Starbuck believes Cracker Barrel’s logo redesign is part of a larger “woke” shift away from its loyal customer base. (Bess Adler/Bloomberg/Joe Raedle/Getty)
CRACKER BARREL CEO SERVES UP LEFTOVER CORPORATE BRANDING TO UNHAPPY CUSTOMERS
He also noted that the company displayed rocking chairs with rainbow colors and LGBTQ+ insignia. The company even went so far as to place one in its Tennessee corporate office. Rocking chairs are practically synonymous with Cracker Barrel, with the restaurant’s long porches lined with them at locations nationwide.
“The fact that it’s located there is important to this story because what’s happened here is a microcosm of the parasitic operating procedure of left-wing activists,” Starbuck said. “They don’t just wanna force their soulless, godless, hedonistic vision of the future onto blue hellscapes that their party controls.
“No, it’s much more important to them that they shove it down into…

