Ukrainian bridal brand Milla Nova is making wedding gowns and army assault vests


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Written by Fiona Sinclair Scott, CNN

Ukrainian fashion brand Milla Nova, known for its decadent wedding gowns, is now producing attire for the country’s soldiers and medical workers, as Russia continues to launch its brutal attack on the country.

Stocked in bridal boutiques across 50 countries including the US, UK, France and China, employees of Milla Nova have been working tirelessly over the last two weeks to fulfill international dress orders while also making these additional garments. “Along with making brides around the globe happy, we are focused on saving our country,” said the company’s CEO Ulyana Kyrychuk, who is fiercely determined to continue to sustain the business despite the many serious challenges of the war.

Photos from Milla Nova shared with CNN show women knitting military nets, and seamstresses sewing fleece hoodies and assault vests in traditional army camouflage.

Working with its network of suppliers, the brand was able to quickly source necessary materials for production. Kyrychuk told CNN they have already made 1,500 items.

Seamstresses are making military nets and assault vests among other protective clothing. Credit: Courtesy Milla Nova

Milla Nova has already made 1,500 items.

Milla Nova has already made 1,500 items. Credit: Courtesy Milla Nova

Kyrychuk said she began putting a series of plans in place ahead of Russia’s invasion of Ukraine and is focused on supporting her staff, explaining every decision she’s made is “with the people in mind.”

Many staff are making long journeys through Lviv, where the company is headquartered, to reach the factories — working overtime to help make the clothing to support Ukraine’s defense efforts, on top of their regular duties. Kyrychuk confirmed all employees were paid in February and her management team is working “around the clock to organize business processes and pay our people.”

“My main goal as CEO is to protect people and ensure their tomorrow,” she said, adding that they are also ready to take on new employees from eastern Ukraine…



Source : cnn


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