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A film set location, a big budget production, an audience bussed in – the prime minister’s Plan for Change speech had all the hallmarks of big campaign moments past when Sir Keir Starmer used the event to launch his “first steps’ set of promises – from cutting NHS waiting lists and setting up a new border command to tackle small boats – and his election-winning manifesto.
Five months into government, on Thursday, he gathered his cabinet and crowd in Pinewood Studios to launch this six milestones for government.
But if it was meant to be a box office moment, it all felt a bit flat.
What’s in a Labour government?
Over the past 18 months, we’ve had three foundations, five missions, six first steps and now, on Thursday, six milestones, with a 42-page plan.
Speak to the prime minister at the edges of these events, and he can make a compelling case for his missions and the clarity he has for government.
But somehow it is getting lost in translation as the missions become the first steps, become milestones with three foundations to boot.
It can be hard to find a narrative in what this government is trying to do.
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Keir Starmer during his speech in Buckinghamshire.
Pic PA
Thursday was an attempt to change that with six measurable milestones now set up so you, Whitehall and the cabinet, are all crystal clear about where they are heading.
Some of them are a departure from manifesto pledges, others are not.
Some of them are…
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