It’s already 10:27 p.m. on a Saturday night in October when Salish Matter asks gently, “Are we going to start filming soon?”The 16-year-old stands in the aisle of her local Target in Manhattan Beach, Calif., beside her father Jordan Matter.
They are dressed almost identically, in jeans and black shirts.The duo is minutes away from filming a video for Jordan’s YouTube channel, which launched in earnest in 2017 and today has more than 38 million subscribers. Over the past several years, Salish has become its star—a role that has helped position her as a pre-eminent teen content creator.
With more than 18 million followers across her own TikTok, Instagram, and YouTube accounts, she attracts an audience of teens and tweens who see her as both relatable and aspirational. With Jordan, she is als…
المصدر: time
