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How Kate Spade’s CEO Is Using the Brand’s Heritage to Target Gen Z

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BusinessFollow this section to personalize your feed and get instant alerts.FollowGo to your personalized feedWHY FOLLOW?Update your preferences in Account SettingsThe Leadership BriefFollow this tag to personalize your feed and get instant alerts.ADD TIME ON GOOGLEby Ayesha JavedOpen follow modalPersonalized ContentAyesha JavedFollow this author to personalize your feed and get instant alerts.Javed is an editorial director at TIME, based in the London bureau.Courtesy Kate Spade New Yorkby Ayesha JavedOpen follow modalPersonalized ContentWhether it’s in fashion, culture, or politics, “Gen Z is the most influential generation ever in history,” Erdmann believes. She is also tapping into the brand’s sense of fun, from animal-shaped bags to accessories that nod to Kate Spade’s New York City he…

المصدر: time

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