Harry Styles modeling the new range of nail polishes and his signature H and S rings. Credit: Pleasing
“When we decided Pleasing would make beauty products I wanted to be sure they were something I would use,” Styles said in a press release. “I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful.”
The brand is launching with four nail polishes. Credit: Pleasing
True to the star’s gender-neutral approach to fashion and beauty, Pleasing’s campaign models include both men and women. A press release said the brand celebrates “the multitude of unique identities in our community.”
Pleasing also said that the line was inspired by pearls, which Styles frequently wears, calling it an “ode to the beauty found in a simple shell.”
Styles, who is known for his love of mismatched manicures, joins a growing list of male celebrities to launch nail products in recent years, including A$AP Rocky, Machine Gun Kelly and Lil Yachty. Pleasing’s polishes come in four different shades and have names inspired by pearls: a white shade called Perfect Pearl, a pale pink called Granny’s Pearls, a black nail polish with a navy sheen named Inky Pearl and a clear topcoat dubbed Pearly Tops.
Pop star Harry Styles launches non-binary beauty brand
As well as nail products, the line also includes a two-in-one eye and lip serum called…
Source : cnn
