As Supreme Court’s Dobbs case nears, pro-life groups make public education push highlighting abortion toll

Pro-life organizations are rolling out mass education efforts in an attempt to persuade the public before the Supreme Court hears a potentially game-changing abortion case. 

On Saturday, the group Live Action held a rally announcing it would highlight the daily death toll from abortion. 

Dubbed the “#2363campaign,” the multimillion-dollar effort includes billboards, radio, digital, and TV ads across the country – with an emphasis on Washington, D.C., New York City, and Jackson, Mississippi. That figure is based on Guttmacher’s estimate of 862,320 abortions for the U.S. in 2017.

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“To look tragedy in the face can be heartbreaking,” Live Action President Lila Rose said. “But to confront evil is absolutely necessary … These 2,363 lives are killed through chemical abortions – starved of nutrients, then forcibily miscarried, or torn into pieces by suction and removed from their mothers, or torn limb from torso by forceps while still alive, before their skulls are crushed, or stabbed in the heart or head with a lethal injection.”

The group says ads will run until the day of oral arguments in Dobbs v. Jackson Women’s Health, a challenge to Mississippi’s 15-week abortion ban. Both sides see the case as an opening for conservative justices to overturn the Supreme Court’s landmark decision in Roe v. Wade.

The hot-button issue has featured attempts by both sides to humanize the debate. “Mississippi’s draconian abortion ban – one in a heartbreaking and nationwide assault against women’s freedoms – is unconstitutional,” said House Speaker Nancy Pelosi, D-Calif., in a statement last month. She added that “revisiting or undermining Roe presents a clear threat to equality and justice in America, as the Mississippi ban particularly targets women of color and women from low-income communities.”

She and House Democrats recently passed The Women’s Health Protection Act, which would pre-empt a Supreme Court decision by…