- Artificial intelligence is dramatically lowering the cost of political advertising, allowing …
- In the political ad wars, campaign operatives can now use generative …
- The shift is turning political creative from an expensive campaign asset …
- While the exact number is difficult to identify, the ad-tracking firm …
Artificial intelligence is dramatically lowering the cost of political advertising, allowing campaigns to churn out attack ads, memes and other targeted messages at a pace that would have been prohibitively expensive just a few years ago.
In the political ad wars, campaign operatives can now use generative AI to produce in minutes or hours what once required days by a team of writers, voice talent, video shoots and production teams.
The shift is turning political creative from an expensive campaign asset into something much more affordable and closer to disposable content, potentially giving candidates and outside groups the ability to flood voters with more messages.
While the exact number is difficult to identify, the ad-tracking firm AdImpact had identified 29 campaign ads in federal an…
المصدر: foxnews politics
